Latent Class Segmentation Module
Latent Class is a tool for discovering segments of respondents who tend to have similar preferences manifest within CBC (choice-based conjoint) data. Latent Class classifies respondents into different segments and estimates the part worth utilities for each segment. The results can be used within Sawtooth Software’s standard market simulator. The software may also be used for analyzing discrete choice data not designed or collected using Sawtooth Software’s tools.
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